In 1947, copywriter Frances Gerety changed the world with four simple words: ?A diamond is forever.? Her work became part of De Beers? 1948 ad campaign, and it solidified the public?s belief that a diamond ring is the only way to propose to someone you love.
But these days, Gerety?s slogan seems to have lost its luster. The rising cost of diamonds (as well as the cost of weddings in general) has led young couples to look for alternative gems to adorn their engagement rings. Today?s fiancees wear diamonds, sapphires, rubies, and much more. If you?re looking for a beautiful diamond alternative, one great option is a moissanite stone. This silicon carbide mineral is fast-becoming a popular choice in the engagement ring industry?and here are a few reasons why! 1. Moissanite Is Cheaper Than Diamonds

Whether or not we want to admit it, cost is a major factor in all of our purchasing decisions. This is particularly true for engagement rings; the average ring costs around $6,000, which is hardly a small chunk of change! If you or your partner are planning to spend that much, you?d better be getting your money?s worth. Moissanite rings offer immediate cost savings compared to a diamond. While a one carat diamond may cost around $5,000, a moissanite stone of the same size will cost only $1,000?a fraction of the price!
What could you and your sweetheart do with that extra $4k" Go on a honeymoon" Zhuzh up the wedding decor" Put it towards your first home" Buy an...