It’s struck me over the last few months when I chat to my clients about makeup brands and products just how far everything has come in the last few years. Much like many other aspects of our lives, science and technology have both changed products – their functionality, their sophistication, their performance- as well as the way we buy makeup – via online recommendations, vlogging, and social media as well as in real time.  I really feel that the gap is increasingly being bridged  between budget and high end makeup, both in terms of what the products deliver and in the sense that I don’t feel there’s so much of a snobbery about lower end products nowadays – we are open to everything. The way we buy makeup and beauty has changed too in that we rarely stick with a single brand when we shop, but have a mixture of products in our collection from both high end to budget and drug store brands. I remember thinking 7 years ago when I first began freelance makeup artistry I felt a sense of pressure whilst building my kit – that I would need to have a host of instantly recognisable premium brands to kind of “prove” my worth, and whilst I do still get asked on occasion, I think product results is much more of a key consideration than branding now. Nothing can take away the luxurious experience of buying a Tom Ford lipstick or a Chanel mascara and the enjoyment we get out of owning a little piece of that brand, but speaking for ...