Most of us have gotten a bad cold email before—think awkward staffing companies who found your resume on Indeed, or random realtors reaching out asking you if you?re thinking about selling. One of the many hats I?ve happily worn in my professional life involves crafting quality cold emails for sales teams—the kind that recipients want to reply to instead of tossing in the trash.
When I started searching for vendors for the Feather nuptials, I went in with a strategy, guns blazing. Good cold email is an art, and writing emails that make people want to respond to me has helped me get apartments in hot parts of town or interviews with companies that might have otherwise passed my resume over.
Even though reaching out to wedding vendors is different from, say, emailing landlords or hiring managers, it?s still important to make them want to get back to you. If there?s competition over a date, who do you think a vendor is more likely to choose: the couple who sent them a one-line email with no details about themselves or their wedding, or the couple who reached out with all the information they need plus a little extra to reassure them they?re fun to work with"
A good email to a wedding vendor typically includes:

Something about yourself and your SO—don?t go overboard with the details, but sharing what you do, how you met, and a few things you love doing together is a good way for them to get to know you.
All the vital information about your wedding. (T...