The Power Of Social Media
If there is anything that defines our current generation, it is social media. The advent of the internet changed the way the human race functions forever. It allowed us to connect instantly across the globe. It changed nearly every industry on the planet. And it has shifted the social and political dynamics of our world forever.
If the internet was the foundation of these changes, social media was the hammer that fixed them into place. Social media had humble origins as platforms for friends and family to keep in touch and share updates about their lives. Over the years it has transformed into a multi-million dollar industry that is used in nearly every industry and political sphere on the planet.
And the wheels of social media are not slowing down. So to get ahead in this digital age, you will need to have a good understanding of how social media works and how you can make it work for you. This guide will help you understand social media through the lens of an influencer. Understanding Your Audience
In the past, social media was a more personal thing. The platforms such as Myspace and Facebook were primarily designed to allow you to connect with a small group of people. Now, many social media platforms allow you to post content for the entire world to see. Reaching an audience that the marketing professionals of the past could only dream of.
And understanding your audience is the first step in mastering social media. This draws back into some of t...