The days of repeating ?to have and to hold from this day forward? at the alter seem to be over?modern couples are all about expressing their love for each other with custom vows they?ve written themselves.
But what if you?re not much of a wordsmith" What if you are finding it difficult to express how you feel about your future spouse" Luckily, a newly launched company called XO Juliet is here to save the day (and make you swoon) with their custom vow writing services.
We recently chatted with founder Alexis Dent to learn more about why she created XO Juliet, the services her company offers, and what make the perfect wedding vows.

How XO Juliet Began
Dent is at that age where all of her friends are starting to tie the knot, and in all of her attendance at these weddings, she started to take notice of something: traditional vows are on the decline. ?Everyone always wants to do custom vows, even friends who are very religious and have a religious component to their wedding. It?s become such a trend within the last 10 years,? she says. ?After two of my friends in separate relationships asked for me to edit their vows and help write them, I thought, maybe there?s something here. Because I am a writer for a living, I thought it was a natural synergy.?
Using her background in marketing, she researched the concept of a professional vow writing service by sending out a big online survey for market research. What she found in her survey was pretty telling: there was a big...